Care Instruction: Clean your watch as often as possible. Take a soft cloth and wipe down the band and the case to remove any dirt or dust. Avoid magnets. Keep your watch box for storage. When not wearing your watch, its best to keep it in the box it came in. Avoid extended exposure to sunlight. Sunlight can fade the color on your watch. Also, heat can shorten the battery life, so its best to prevent your watch from being placed in direct sunlight.